By Amber Smith and Matthew Boffey
Social media for churches is about relationships. And just like any relationship, a little goes a long way—as long as the little is consistent.
Here are 10 easy wins for an effective social media presence.
1. Post once or twice a day.
The most important thing is that you do it. Posting once or twice a day keeps you consistent without over-posting and exhausting your audience. Try to post when people are likely scrolling, like first thing in the morning, during lunch, or just after work.
2. Share your events.
Since there’s no replacement for in-person community, prioritize events. Include a high-quality image that clearly explains the when, where, and what. You can share on Facebook or Faithlife (use the RSVP feature), as well as Instagram and Twitter—which allows your core community to spread the word, too.
3. Help people visit.
Make your church name and location clear and accessible on each platform. When people are looking for…