NFTs. Online gaming. Cryptocurrency. Compassion International is exploring these and other innovations as it connects with new supporters and prepares itself for Web 3.0, the Metaverse, and beyond.
With fewer Americans donating to charity, the 70-year-old, $1 billion ministry is working to find new ways to engage younger believers.
“We’re reaching out and connecting to diverse new audiences to find a way to meet the needs of children around the world,” said Yaroslav Hetman, Compassion’s senior director of innovation.
During its first few decades, Compassion International found new supporters through ads in Christian magazines and commercials on religious radio programs. During the last few decades, Christian concerts were a major means of reaching new child sponsors.
Now, the ministry is preparing for “the Compassion of tomorrow,” said Hetman, who was born in Ukraine and served as a global marketing executive with Ford Motor Co. before joining Compassion.
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