Floryn C. Ajuzie works as a pharmacist by day in the Baltimore area and is working on nights and weekends to launch her own faith-inspired fashion brand, PBF: Perfected By Faith.
She’s not alone. With the advent of small-batch clothing lines launched easily and cheaply through websites and social media feeds rather than brick-and-mortar retail stores, many fashion entrepreneurs like Ajuzie are creating new clothing brands, products and strategies driven by their personal faith and beliefs. Their success raises questions about branding strategy as well as ethics of retail.
“Perfected By Faith is a purpose-driven brand,” Ajuzie told media. “Our sole mission is to inspire young men and women to reach greater heights by stirring up their faith in Christ through fashion.”
Ajuzie, 31, is a daughter of immigrants from Nigeria who moved to the United States, first to Alabama and then to Maryland. She said she comes from a long line of family members who champion…
