The CEO of Hallmark rival Great American Family says he wants the network to be the go-to for audiences who desire family-friendly programming with actors and actresses who are “role models.”
Bill Abbott, the president and CEO of Great American Media, made the comments as parent company Great American Media prepares to launch a free director-to-consumer app on Sept. 26. known as Great American Community. It will include 15 all-new original short-form series featuring such talent as Danica McKellar and Trevor Donovan.
The company’s flagship channel, Great American Family, recently announced a slate of new original movies.
Candace Cameron Bure signed with Great American Media earlier this year.
“We want our talent to be role models and represent us well and overall reinforce really the positive sides and that are life-affirming,” Abbott told Family Savvy. “There’s so many people who are role models who we all know shouldn’t be role models.”