For most churches, marketing is an afterthought. Your staff, volunteers, and congregation may all be focused on taking care of people, such as adding their special days to the church calendar, feeding them, and helping them meet their own needs.
But marketing can change a church, especially if it has limited resources. Anything that can draw people into your building or to your website, can open doors to serve more individuals in your community and provide for more donations.
All churches are different. Some churches are large while others are small. Some churches have large budgets and large staffs while others are small and run on shoestring budgets. Some churches are pastoral while others have more contemporary services.
But one thing all churches have in common is that they have a story to tell and a purpose to fulfill. Marketing your church is both an art and a science. You need to understand your audience and effectively communicate your message to those people…