Montell Fish is a Christian musician whose songs took off with tens of millions of streams. But unlike artists who have risen through the ranks of CCM, his main platform isn’t a worship stage.
The 24-year-old artist went viral on TikTok from his bedroom, where he recorded himself, wearing a T-shirt and black bandana, playing the guitar, and singing in falsetto, “Why don’t you talk to me like you used to?”
His calming, “lo-fi” (low-fidelity) music stands in stark contrast with the high production value of today’s top worship bands. In a world that increasingly defies labels and genre, Fish represents a slew of indie faith-based artists who are finding success on platforms like TikTok and skipping the format and industry contemporary Christian music CCM was long built upon.
For these artists, independence from the traditional constraints of the music industry means greater freedom to explore—and redefine—what it means to be a successful “Christian” artist. With…