by Tom Sine, originally posted on his site New Changemakers here
Most church leaders have been rudely awakened – during the ongoing Covid Crisis – to a rapid decline in church attendance, giving, and volunteering. One of the most concerning metrics is the declining attendance of Gen Y & Z which Pew Research has predicted for over a decade.
With all this very concerning bad news I want to trumpet some very encouraging good news about Gen Next. Gen Y & Z are the Good News Generations. Gen Y Millennials were born between 1981 and 1996. Gen Z Zoomers were born after 1996. According to Pew Research: ”Gen Z looks a lot like Millennials on Key social and political issues.”
Part of the reason for this is Gen Y & Z are the first digital generations and they are also more richly multicultural. As a consequence, these two generations are not only more aware of issues of environmental, racial, and economic justice. Most importantly a greater percentage of these two generations want…