Google Flights has introduced a new feature to help travelers answer the perennial question: “Should I buy my flights now or wait and hope the price decreases?” The tech company has long offered users insight into whether the airfares they’re looking at are low, typical, or high compared with historical price averages for that particular route. Now, Google is offering users data on what time frames have traditionally been the cheapest for the route they’re searching so travelers can make more informed decisions about their booking.
“These insights could tell you that the cheapest time to book similar trips is usually two months before departure, and you’re currently in that sweet spot. Or you might learn that prices have usually dropped closer to take-off, so you decide to wait before booking,” Google said in a statement. “Either way, you can make that decision with a greater sense of confidence.”
