New data that reveals R-rated movies are at a 25-plus-year low mark in box office success should serve as a wake-up call for Hollywood studios, says a family media watchdog.
The data, reported by Axios, shows the share of box office revenue by R-rated movies at its lowest point since at least 1995 – fully 27 years ago.
In 2021, every Top 10 movie was rated PG-13. Additionally, every film that grossed more than $100 million that year was PG-13, too.
Similarly, in 2022, every Top 10 movie has been rated PG or PG-13. The R-rated Nope is the only movie in the past two years to cross $100 million.
R-rated films are increasingly being pushed to home video and bypassing theaters, Axios said.
“If the greatest chance of box office success is having a PG-13 rating, or not having an R rating, then that’s where the industry really had to go if that was the primary goal,” Comscore senior media analyst Paul Dergarabedian told Axios.
Family media expert Melissa Henson…